If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:
Local Newspapers
Large Company Employee Newsletters
Contractor Newsletters
Chamber Of Commerce Newsletters
Local Industry News
Real Estate Multiple Listing Books
Local BBS Bulletin Boards
A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.
Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Do you send email to your Online audience to let... Read More
Recently, a woman called to ask about replacing a magnetic... Read More
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
When knowledge is based on truth it is powerful!When it... Read More
Many of the most memorable ad campaigns around tend to... Read More
If you are reading this article, chances are you could... Read More
How much money have you spent in Advertising, Promotion &... Read More
These days, everyone's looking to save a buck. But if... Read More
The ability to lead, persuade and influence are integral skills... Read More
To bring great sales success, a great advertising technique is... Read More
Often considered as "plain Jane's" of the print world, trade... Read More
As technology continues to improve, the quality of digital prints... Read More
The opportunities for getting free advertising for your product or... Read More
Aggressive business card marketing isn't about handing your business cards... Read More
Touring is a bands greatest opportunity for success. But, touring... Read More
Many people online are not using one of the best... Read More
Have you ever seen an ad on television that was... Read More
Let's face it. Email marketing and publishing have became very... Read More
It's been said that the antidote to liking/loving is not... Read More
One of the most powerful tools available to small businesses... Read More
The internet offers you the opportunity to seek out jingle... Read More
The decision on whether or not someone will read your... Read More
Have you ever had to distribute door-hanger advertisements for your... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Sitting in front of a blank piece of paper? Wondering... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Typical methods of advertising-newspapers, radio and television are effective if... Read More
One of the keys to strong positive mental attitude is... Read More
This is the second article of a three-part series. I'm... Read More
In the business of marketing and advertising, it used to... Read More
As I was searching through a kitchen drawer the other... Read More
Your business is listed in the Yellow Pages whether you... Read More
If you've been searching around for business cards that will... Read More
Moving message boards are used in the areas where continuous... Read More
Larger companies have learned that collecting art adds something special... Read More
This is the second part of creating your own business... Read More
When you first start out on your business venture, money... Read More
Electronic reader boards are the most efficient way to convey... Read More
All sales begin with some form of advertising. To build... Read More
Many of the most memorable ad campaigns around tend to... Read More
There should only be one, over-riding reason why you're doing... Read More
In a recent article, I shared five of my top... Read More
Your website is done, your business cards have been delivered,... Read More
The humble little postcard has been getting a... Read More
Are you confused by all the information you receive from... Read More
What if you can understand and control your customer's mind?... Read More
In the marketing world, radio has earned the reputation of... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
The opportunities for getting free advertising for yourproduct or services... Read More
Advertising Advertising |