Search engines are after one thing ? providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Nor are the results any good if they are old. People expect the most up to date, fresh information that is relevant to them.
That's why search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centred on the precise focus of your site, all the better as far as the search engines are concerned.
That's why blogging can improve your search engine ranking. Blogging allows you to add content quickly and easily to your web site. However, you need to ensure two things:
1. The blog must be hosted at your domain ? not at blogspot.com. or any other of the blogging hosts.
2. The blog must contain relevant content and links which are well within the focus of your site.
A blog which is an online journal won't help your site's search engine ranking because the content isn't that relevant to the focus of your site. An online journal style of blog is unlikely to have keywords in the entries.
What this means is that your blog needs to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on other pages. In short, your blog needs real, valuable content.
If you add real content to your blog pages, at the very least a couple of times a week, you will notice your blog gaining interest by the search engines. You will also see that your blog becomes a much more important 'entry point' for people who visit your web site. That's an indication that your blog page is gaining ground in the search engine rankings. And that will be due to its regular updating.
For more answers to questions on blogging you can get a free guide to the Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm
Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.
Though the answer is in a book I wrote this... Read More
(Continued from Blogging Your Way To Success Part 2)You have... Read More
Internet marketing using blogs has quickly gained a lot of... Read More
Everyday more and more websites, news services and blogs are... Read More
So you have heard about the blogs or you are... Read More
RSS is a many-in-one marketing & publishing tool, although unfortunatelly... Read More
Bloggers blog. That's what they do. A blog is short... Read More
Feeds are simple, really. What's even more exciting is that... Read More
Most People who Blog and Ping only use 1 Method... Read More
There are nowhere near the amount of webmasters using RSS... Read More
If you have a blog, or are thinking about starting... Read More
Live Bookmark is Mozilla's response to offering RSS feeds through... Read More
Search engines are after one thing ? providing their users... Read More
RSS is an underused and underappreciated technology by a majority... Read More
You can make it easier for your visitors to subscribe... Read More
A lot of commotion was made some time ago when... Read More
Well, basically, setting up a blog means that you are... Read More
Blogging is easy, blogging is fun. And what's more?it can... Read More
A few months back, at the ITEA conference I saw... Read More
With spam filters on high alert, delivering a newsletter by... Read More
RSS feeds are reshaping how we access information online. In... Read More
RSS (it stands for Really Simple Syndication, among other things)... Read More
If you want to be able to read RSS feeds... Read More
Blogs are being used on a more consistent basis due... Read More
What are Blogs?Having heard the term previously but not having... Read More
In part 1 of this article series on marketing with... Read More
I am conducting my 1st customer appreciation webcast and asked... Read More
Writing a blog can be fun and exciting, but it... Read More
Q: Not to ask a ridiculously obvious question, but what... Read More
Since the recent rise in interest in RSS there has... Read More
Can a Blog earn you a prison sentence? Ask Mojtaba... Read More
What does RSS stand for?RSS "Really Simple Syndication" was created... Read More
A blog is an online diary or as some people... Read More
So why use RSS? Well, I can find a whole... Read More
Everyday more and more websites, news services and blogs are... Read More
It even surprised me. Yes, even though I have... Read More
Business blogs are primarily used to improve a company's communication... Read More
Here is a pretty cool lesson in the structure and... Read More
I have 'Googlebot' coming to my site every day since... Read More
ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More
The recent Forrester Research study, which claims that only 2%... Read More
I'm here to teach you about how RSS Feeds can... Read More
The recent spurt of interest in blogging has begun to... Read More
As an artist, the key to selling more artwork is... Read More
According to a recent survey, gentlemen prefer blogs to the... Read More
Welcome to part 2 of the article that aims to... Read More
We all know that in the world of online internet... Read More
Creating ContentNew websites are being launched daily. In order to... Read More
If you want to be able to read RSS feeds... Read More
A few months back, at the ITEA conference I saw... Read More
Blogging, RSS & FeedsBlogging, RSS & Feeds |