Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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That cross-trainer you're wearing -- one look at the distinctive... Read More
How would you like to sell as much in one... Read More
When you're all alone in the privacy of your home... Read More
There are a lot of things that contribute towards the... Read More
Make A Bold Promise Then Back It Up With An... Read More
Companies work hard building the strength of their brands -... Read More
You wouldn't skip letterhead when sending out a sales letter... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Parades happen in every big city and many small towns.... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Visual elements are a major part of your business's brand... Read More
Q: How important is the name of a business? Should... Read More
The task of creating an indelible impact on the memory... Read More
If you own a web-based business, you're probably aware of... Read More
While we recommend that you contract with the same designer... Read More
People often come to me to assist them with developing... Read More
So... how have you been building your brand lately?Now, I'm... Read More
As more and more home pressure washers are sold at... Read More
Today, in many organizations around the world, branding is treated... Read More
To begin, let's define "Brand Identity," which is the combination... Read More
Gaining new clients that are excited about developing a corporate... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Love him or hate him, one thing is certain: Donald... Read More
Businesses eager to open often give little thought to their... Read More
Recently, I was reviewing our website statistics. One of the... Read More
Ask any marketing executive and they will tell you that... Read More
The right logo, with the right characteristics, will boost your... Read More
You've probably heard that people buy products and services from... Read More
In a world of co-branding, point of destination strategies and... Read More
New designer uniforms could be the gold charm McDonald's needs... Read More
All You Need is Branded Email Or Always Branded Email... Read More
The strongest and longest lasting brands branch off of an... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
One of the most important things in a business is... Read More
Companies work hard building the strength of their brands -... Read More
Logos can be described as visual icons that provide a... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
I have never been a fan of Paris Hilton.I see... Read More
A successfully positioned business sometimes doesn't win a new client.... Read More
Branding is very important to a business, whether it is... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
How do automotive detailing companies start? What makes them work... Read More
The Federal Trade Commission has an obligation to the general... Read More
I was chatting with a couple of friends, all of... Read More
Building a product into a brand leader is not easy,... Read More
Branding is a one hot topic, although it is wildly... Read More
If you had a choice, which one would you choose,... Read More
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