Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Branding is very important to a business, whether it is... Read More
Ask any marketing executive and they will tell you that... Read More
Where is your brand positioned in the marketplace? How is... Read More
Today's competitive marketplace for consulting services is no longer responsive... Read More
How is branding different than marketing?Branding is not so much... Read More
About once a month a few of us at the... Read More
In this highly competitive online marketplace, it can be difficult... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Branding has been defined, explained and examined extensively. There are... Read More
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All You Need is Branded Email Or Always Branded Email... Read More
Your logo is the most important graphic element in which... Read More
We will discuss Brand Marketing for a minute. In this... Read More
Building your brand into a brand leader isn't easy. There... Read More
You can have first-rate products and services, but if you... Read More
If you think only big corporate names need to think... Read More
Do you have the architecture in place to make sure... Read More
How brand management can help utility organisations to create a... Read More
I have never been a fan of Paris Hilton.I see... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
The marketing director for one of my longtime clients used... Read More
Brand equity can be defined in many different ways. I... Read More
As a graphic designer, I can tell you something right... Read More
If you've been online long, you're sure to have seen... Read More
Ever had one of those conversations where you wondered what... Read More
Branding is a one hot topic, although it is wildly... Read More
When people mention the word "brand" they usually mean a... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Branding is an application of appropriate marketing techniques in the... Read More
You can have first-rate products and services, but if you... Read More
The one thing that everyone has in common is that... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Many businesses of today are often driven to compete striclty... Read More
Today, in many organizations around the world, branding is treated... Read More
Recently, I was reviewing our website statistics. One of the... Read More
Building your brand into a brand leader isn't easy. There... Read More
As consumers, we don't really think about the importance of... Read More
Your corporate identity is a graphic expression of who you... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
Parades happen in every big city and many small towns.... Read More
I am sick and tired of marketing geeks touting the... Read More
Businesses eager to open often give little thought to their... Read More
Branding is very important to a business, whether it is... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
While we recommend that you contract with the same designer... Read More
Americans have always liked their coffee hot. But then Starbucks... Read More
Branding Branding |