After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?
Let me explain this philosophical thought for a moment. Recently Mr. Allen Greenspan before the Senate was asked about rules in the securities industries, stock exchanges, broker dealers to curb potential future fraud. He then correctly indicated that once you make a rule, the temptation to make additional rules to close gaps is just too great. Now then are we not sure we are headed down a slippery slope with regards to the litigious nature of the franchising industry, in that the trend in the industry currently is for franchisors to exit the market place.
One Industry Insider, franchising consultant in Houston is recommending this to his major clientele ?Stop Franchising. Adding more laws and disclosures will only cause fewer competitors in the market, fewer choices, higher prices all in the name of protecting the now damaged consumer? This means we may deny many their American Dream of owning their own business and those citizens who have their hearts set on it will be severely limited in the number of choices and ways to go into business. Who does this really help; a few more jobs at the Federal Trade Commission? Room for a few more franchising lawyers to bill at a little higher rate? If we reduce the rules, some franchise attorneys will have to move to California to sue for workmen's compensation, to the northern Midwest to sue for mold or to Cape Cod and specialize in the new emergence of the ever-changing same sex family law there? The attorneys have made millions of dollars in the franchising realm since the 1970's and in the last decade they have doubled their fees between 1995 and 2005, enough is enough? Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
A great logo can help a business project a positive... Read More
How do automotive detailing companies start? What makes them work... Read More
Having been in the franchising business all my life and... Read More
Branding is perhaps the most important facet of any business--beyond... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Love him or hate him, one thing is certain: Donald... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
Branding: it's a term that carries great weight in the... Read More
Companies have been branding their collateral materials such as letterhead,... Read More
Franchisors often have issues when they own a brand which... Read More
Quite often small business owners will ask me to reveal... Read More
Your brand is the culmination of everything about you and... Read More
Every day, the average person is exposed to millions of... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
Branding is a one hot topic, although it is wildly... Read More
How is branding different than marketing?Branding is not so much... Read More
After more than a decade since the last attempt to... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Branding your comapny should be the first thing a company... Read More
Branding is more than product recognition or a simple logo.... Read More
Many businesses of today are often driven to compete... Read More
Have you ever thought about branding your name? Does the... Read More
I was asked today by a group of students; What... Read More
If you own a web-based business, you're probably aware of... Read More
Mascots are the unique dolls or puppets that help identify... Read More
You'd have to labor to shield yourself from the power... Read More
How is branding different than marketing?Branding is not so much... Read More
Initial lack of customers and cash flow often causes a... Read More
Branding Services is a tactic that marketing executives and managers... Read More
Your logo is the most important graphic element in which... Read More
The Federal Trade Commission has an obligation to the general... Read More
Branding has been defined, explained and examined extensively. There are... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
The quality of your logo can mean the difference between... Read More
Branding used to be a fancy business word, but it... Read More
As consumers, we don't really think about the importance of... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
Today, in many organizations around the world, branding is treated... Read More
My business logo and color scheme started one lovely spring... Read More
Branding is a one hot topic, although it is wildly... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Naming a business is like laying the cornerstone of a... Read More
Franchisors often have issues when they own a brand which... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
Any business with the minimum interest to be successful should... Read More
Starting a business can take a lot of time, money,... Read More
Hiring a brand identity company is very important. In every... Read More
Do you have any idea how important your company logo... Read More
Branding Branding |