If you've been around the Internet for more than two hours, you've probably heard someone say it or write it. If you haven't, you will.
Content is King.
What they're saying is that the message is what's important on a web page, not spinning logos or dancing exclamation marks. You'll see it trotted out when people ask about new technologies like streaming media and Flash presentations.
"Don't mess with that junk. After all, Content Is King."
It's my observation that those people are partially right. I would amend that to:
"Content is King, IN THE RIGHT CONTEXT."
Suppose you propped up your computer screen in front of someone who cannot read? Would your words still be more important than the Flash movie with sound? Or would the moving pictures and flowing narrative do a better job of telling your story?
The same idea applies in building a business. You can talk all you want about making $10,000 a week.
If the person you are talking to has no concept of making $10,000 a week, what you say has no meaning.
If the person you are talking to already makes $100,000 a week, your measly $10K isn't very impressive.
The two prospects are getting the same content. They're getting it in different contexts.
So how do you find out what the other person's context is?
Easy.
Talk to them. And really listen to the answers you get. If you hear things like "that's not possible" or "I can't afford it" then you know their context doesn't include what you're offering.
You can use the same tool on yourself. If you find yourself resisting an idea that makes sense to you, check your context. You might not hold that idea as possible for you.
If you still want whatever that idea offers, the only answer is to change your context. Which is a subject for another day.
Here's what you get with John McCabe's Success Letter (http://SuccessLetter.com): Original articles that accelerate your business growth... Proven tools and resources to explode your success... Special offers that make your life and work More and Better... Part of http://Web-Guides.com.
Seems like a gal always learns something out on the... Read More
1. Get a life purpose statement.A well thought out life... Read More
Managing cash flow is every small business owner's most important... Read More
Life is all about choices. And so is the way... Read More
Three years ago, Paul left his corporate job to launch... Read More
Remember that Coke contest from the 80s? If you collected... Read More
Personal missions statements (PMS) are just nothing but the winning... Read More
Would you agree that today most of us have the... Read More
All of us would love to have personal power ?... Read More
Three steps to your Personal Transformation:Awareness and PerceptionLaw of Cause... Read More
"Aim for your star, no matter how far, you must... Read More
Although many of us use self-help tools like affirmations, visualizations,... Read More
We say we want to eat better, feel better, and... Read More
Having found a coach you feel comfortable and excited about... Read More
The naked truth of person is that we are still... Read More
The other day I was late for something. Not very... Read More
Some time ago I attended a birthday party and met... Read More
As a coach that specializes in marriage, couples and family... Read More
Many years ago my grandfather, had a small farm and... Read More
It's past bedtime for most working men. It's not unbearably... Read More
I was talking to one of my coaching clients and... Read More
For a self help book to work, we have to... Read More
How many times have you said to yourself?"I just wish... Read More
Most people admire and respect strong individuals, who have won... Read More
Are you maximizing your strengths and promoting your talents at... Read More
When Do We Usually Feel Guilty? When:We're not feeling ok... Read More
No matter how wonderful you are sometimes other people will... Read More
In the 1950s Abraham Maslow published a book entitled "... Read More
Along the path from where you are now to millions... Read More
"Nothing is more practical than for people to deepen themselves.... Read More
We all know the power of a scope if you... Read More
There is one important point that is often missed in... Read More
Here's a story that I think gets at why we... Read More
How are you progressing with the goals you set yourself... Read More
Who do you consider as your worst enemy? The criminals... Read More
"The latter part of a wise man's life," said Jonathan... Read More
In this article we would like to help you explore... Read More
Activities - such as sports, creative projects, reading, work, TV,... Read More
Not long ago, I traveled back east to Ohio and... Read More
I have a few questions for you ---What if we... Read More
Many people have asked me why I wrote my book,... Read More
In the Charles Dickens classic, "The Christmas Story", Scrooge is... Read More
Have you ever laid in bed trying to fall asleep,... Read More
1. Learn About YouIf you don't know who you are... Read More
Settling is about not embracing what is best for you,... Read More
Once upon a time, a very long time ago, when... Read More
Things are the way you think they are, because you... Read More
Personal development profiles, also known as personality profiles, are a... Read More
Managing cash flow is every small business owner's most important... Read More
There's a lot of coaches out there not making any... Read More
Coaching Coaching |
|