If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Regardless of how you look at it, the most important... Read More
I went to Google and entered a couple of different... Read More
Have you wondered how you can make a career writing... Read More
Site visitors generally stay with you for as long as... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
Copy is all about words. Or is it?Copy is about... Read More
My name is Ann and I'm a grammar geek. There,... Read More
Here's a critically important copywriting technique I use when writing... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
When you're writing or evaluating copy for a B to... Read More
Nothing irritates me more than being told that there are... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Assume you were faced with the task of hiring a... Read More
It was going so well, so what happened? Many copywriters... Read More
Content is king. Without content your website is an empty... Read More
"Shallow men believe in luck. Strong men believe in cause... Read More
As with any business, becoming a freelance business plan writer... Read More
Most of us spend our days persuading others to buy... Read More
Get a Good Start for Sales SuccessThe headline to a... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
Most people with an online presence will have to regularly... Read More
Would you like to get more sales from your online... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
Here's another drill ripped out of the Field Guide for... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
This week we're going to reinforce the training that Recruits... Read More
Year after year people make the same mistakes in direct-response... Read More
Chances are that you are making many, if not all,... Read More
I want to tell you how I go about writing... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Content is king. Without content your website is an empty... Read More
Have you wondered how you can make a career writing... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
One of the biggest challenges a copywriter faces is to... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
If you write copy you need a swipe file. A... Read More
One of the best marketing tools available to your internet... Read More
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Want to get the most media attention and spotlight for... Read More
Every week I receive a couple of emails from people... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Most people with an online presence will have to regularly... Read More
The difference between good copy and great copy is the... Read More
If you find that your progress is blocked by a... Read More
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