If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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A letter or postcard allows you to "talk" one-on-one to... Read More
Many of us have been asked to write an article... Read More
As with any business, becoming a freelance business plan writer... Read More
How does this sound?Today, I'm going to show you how... Read More
When one is in a creative state, rarely can one... Read More
So you finally built a website for your home-based business.... Read More
How do you make your fundraising letters creative and fresh... Read More
You have a choice. Do you want to be constructive... Read More
Here's a critically important copywriting technique I use when writing... Read More
Not everyone is a writer. Good copy writing is a... Read More
You've done it. Gotten that press release written. Now you're... Read More
Did you know that jobs writing about food are available?... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
Having worked as a digital publishing specialist at a large... Read More
Your sales copy is the life source of your business.... Read More
1. Isolation technique It doesn't matter how good your... Read More
So many copywriters think that it's enough to be a... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Many of the solo professionals whom I coach are people... Read More
Quotations are expressions, usually in the spoken form or in... Read More
One statistic shows that over 80% of all buying decisions... Read More
One of the least talked-about areas in copywriting education is... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Many people feel they have a story to tell or... Read More
Having worked as a digital publishing specialist at a large... Read More
Market identification Custom writing services market is a sector of... Read More
We all know words are powerful. Whether written or spoken,... Read More
Internet Marketing- Forget the experts, latest software program or even... Read More
Hi everyone,Been ruminating on this one for a little while... Read More
As with any of the performing arts, an effective voiceover... Read More
When it comes to search engine optimization, copywriting plays a... Read More
It was going so well, so what happened? Many copywriters... Read More
No doubt, the headline is the most important part of... Read More
Many of us have been asked to write an article... Read More
As websites and electronic commerce are becoming more and more... Read More
Lots of people who seek out my copywriting services are... Read More
I imagine you are the type of person who really... Read More
The huge demand for writers online is really for ghostwriters.... Read More
When I write copy for my advertising clients, I always... Read More
Think you can take the Copywriting Challenge on your own?... Read More
One statistic shows that over 80% of all buying decisions... Read More
Sometimes learning what not to do is as important as... Read More
In order to get ahead in your copy writing business,... Read More
Did you ever wish you could afford to hire one... Read More
Have you seen those copywriting gurus, working it on the... Read More
Is it out there? The chance to be a freelance... Read More
Most of us spend our days persuading others to buy... Read More
Building a professional reputation requires a campaign founded on your... Read More
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