If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often
Every good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts
By mixing and matching the above elements from your article swipe file (and writing some new text) you can often turn 10 Articles into 20 or 30 articles. As an example You have written an Article on 10 Steps to starting an Online Business. Can some of these steps be used to starting an MLM Online Business.
Let's say only 7 of these Steps would apply to an Online MLM Business you now have the Body of an Article called 7 Steps to Starting and Running an Online MLM Business.
The First thing you do is cut and paste the 7 Steps you are going to use. Next rewrite these steps just a little so they more closely apply to an Online MLM Business.
Next Look over the Introduction for the source article. Can you rewrite this introduction to apply to your new Article? Would it be better to just write a new introduction?
Now look at the wrap-up. Can you rewrite the wrap-up to apply to your new Article? Would it be better to just write a new wrap-up?
In some cases you may only use the Title or part of the title from your swipe file. In other cases you may mix and match the Introduction, Body and Wrap-up from 2 or more articles to create a new article. In all cases make sure your new article does have some new material.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members
Get Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
Whether you're an executive or a small business owner, chances... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
Nothing irritates me more than being told that there are... Read More
Network marketing is an art as much as it is... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
In a previous article I talked about a few similarities... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
Your goal is to land a few nice, secure freelance... Read More
When you want to sell something?anything? you need to first... Read More
Anyone who's ever tried marketing IT products or... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
1. Isolation technique It doesn't matter how good your... Read More
The huge demand for writers online is really for ghostwriters.... Read More
Every week I receive a couple of emails from people... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
When you receive a sales letter with typos or grammar... Read More
Doing the copywriting for your own website without the proper... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
When you are beginning to write, you gather as much... Read More
Most people would love to make a living from freelance... Read More
Sometimes learning what not to do is as important as... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Web marketers: have you figured out that article marketing is... Read More
Now that you've decided to hire a copywriter, how do... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Writing headlines for your ads is the most important part... Read More
I have read thousands of ad copies online and offline... Read More
One of the most important aspects of a website today... Read More
Perhaps the most important benefit in the material that follows... Read More
Headlines are, without a doubt, one of the most important... Read More
In part one of this article series we began looking... Read More
Most of the sales pieces people ask me to rewrite... Read More
I recently sponsored and attended Joel Christopher and... Read More
How can you gain credibility and exposure for you and... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
Quality is what you need. What you don't have is... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Knowing how to write, and write well, is a skill... Read More
I've seen this ongoing debate debate jump up again recently... Read More
One of the biggest challenges a copywriter faces is to... Read More
If you made it this far, the headline for this... Read More
Hands up if the title to this article made you... Read More
If you're hunting for a good freelance copywriter and have... Read More
Over the last decade, the number of companies selling their... Read More
It's true, we were all taught in school to express... Read More
It is important in this new paradigm of political correctness... Read More
I imagine you are the type of person who really... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Copywriting Copywriting |