In a mobile detail or mobile car wash business you are on a first name basis with your customers. You sink or swim with your ability to please your customer and rely on them to build your business by referring their friends, associates and neighbors. One excellent way to insure referrals is to set up a "Customer of the Week Program." Here are some pointers to help you do just that.
Programs And Certificates
This program lets people know you value their business. If you don't have a program yet but feel someone is worthy of a discount, simply tell them that they're the customer of the week. If they ask why, tell them they're the best customer in the office and their award is a dollar discount. Sometimes a person in a bad mood will be picked up and turned around by this little bit of attention.
You'll find in your Microsoft Word or Works program that probably came on your computer has templates for various certificates, which you can easily modify. Make yourself a file for a certificate that can be printed out for a Customer of the Week award. Carry these in the work truck or van and hand them out where you feel they'll do the most good and to customers who are the most deserving.
Free Washes
If someone goes into their office, spreads the word of your arrival and brings you a bunch of customers, when they ask how much they owe you let them know you appreciate their effort by giving them their wash for a discount or for free or collect and refuse the tip and hand them a free customer of the week wash for next week, this will insure more customers next week and a new customer for life. You might even consider letting them know if they continue to bring you business (x number of customers per week), you'll wash their car for free each week. This will save you the time of selling through their building since generally they know almost everyone on a more personal basis than you do. This will create a bigger following of regular weekly customers much faster.
Always keep your grass roots marketing and word of mouth advertising simple and never forget to ask for a referral when you know you have done well and deserve it. People are glad to give referrals, but some folks just need to be asked. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
You try to make your customers happy. You sincerely WANT... Read More
Customer service is an integral part of our job and... Read More
Want to know the secret for keeping your clients forever?... Read More
Call center solutions solve a range of age-old problems. As... Read More
What kind of image do you present when marketing your... Read More
You've heard it all before when it comes to stats... Read More
Many years ago, I was a first year apprentice assigned... Read More
1. Hire people who have a service attitude. Some people... Read More
Good service is easy to spot and hard-to-find. Mediocre service... Read More
My regular readers will know that one of the things... Read More
I will not make sales. I will make Customers.I will... Read More
What have you done for your existing customers lately? Probably... Read More
Go into many businesses today and try and get service,... Read More
If you are up to your ears in a stressful... Read More
At 8.30 am a wealthy client (on his way to... Read More
When was the last time you received a handwritten note... Read More
Clients? they are the most important influence in the success... Read More
Whether you are a seasoned small business professional, or you... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
You probably realise how the wrong tone of voice and... Read More
Customer service is an essential component of any business. Clearly,... Read More
1. Don't get Hooked !!!When people behave towards you in... Read More
Customer service and customer service training are vital for any... Read More
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More
If there was a restaurant in your town that was... Read More
Today, there are situations when we actually add a "middle... Read More
"Every company's greatest assets are its customers, because without customers... Read More
Why do some businesses offer points, stamps or every tenth... Read More
During the course of everyday business, many of you encounter... Read More
Some businesses have slow paying customers or past due balances... Read More
Businesses like to brag in their advertising about quality of... Read More
Customer service is the most vital asset for Business either... Read More
In a mobile detail or mobile car wash business you... Read More
Jay instructed a customer of his to offer a rare... Read More
Two situations, two perfectly acceptable experiences, but in one case,... Read More
Which is more important the technology or the customer?The one... Read More
I hate to sound like one of those cheesy get-rich-quick... Read More
It's a salesperson's worst nightmare- the phone call that comes... Read More
Unless you are brand new to business, or have been... Read More
You've been going 6-to-late; exhausted by running the supersonic treadmill... Read More
"Marketing as a spiritual practice." It sounds contradictory ? how... Read More
1. Stay in contact with customers on a regular basis.... Read More
Our challenge as the business owner/sales person answering the telephone,... Read More
Are you concerned about customer loyalty? Are your customers so... Read More
I got it into my head sometime in December 2004... Read More
Some time ago a major UK food retailer decided to... Read More
"Society is always taken by surprise at any new example... Read More
One of the most popular questions asked in online business... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win... Read More
In today's competitive world of retail, many stores are implementing... Read More
Customer Service Customer Service |
|