Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Good luck finding any clue as to an easy way to open this fused bit of skin-tearing packaging. I split my scissors trying to pry open the ends. I ripped a fingernail attempting to wiggle into a miniscule space. I wedged in a letter opener to see if I could leverage any kind of muscle and rip that sucker open. I seriously thought of using a chain saw.
Finally, in a fit of anger akin to the Hulk, I seized one small, dagger-like split in the plastic, held the plastic casing with the other hand and yanked with all my might. I cut my hand extricating the box from the opening I'd created.
And what does this hidebound, 81/2" x 11" x 2" box contain: a CD! I trembled thinking it too would be wrapped in that plastic that yields to neither man nor woman.
Thankfully, the innocuous little CD was without wrapper. Good thing. My scream would have reverberated in the hallowed halls of Bill Gate's Washington mansion. It's pain enough to upgrade software without going through the physical machinations of opening a #$%^& box.
Moral of the story: The customer's experience is everything. Don't let packaging ruin their day.
(c) 2003 by Eileen McDargh. All rights reserved
Reprint rights granted to all venues so long as the article and by-line are used intact.
About The Author
Eileen McDargh is an author, radio commentator, organizational development consultant, professional speaker and retreat facilitator. Author of four books including Work for a Living & Still be Free to Live and The Resilient Spirit and a frequent contributor to numerous business journals. Visit her web site http://www.eileenmcdargh.com or contact her toll free at 877-477-4718.
It might sound quick and simple, to say how well... Read More
So today was the day where I almost stopped going... Read More
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More
Client satisfaction starts with meeting or beating the contractual obligations... Read More
Many years ago, I was a first year apprentice assigned... Read More
Winning Customer ExperiencesMuch research has been done on what the... Read More
Delight = Customer Expectation plus 1. This was the simple... Read More
One thing all successful small business owners have in common... Read More
If you're still dreaming about raising outside capital for your... Read More
It's never too soon to start saying thanks to your... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers... Read More
Good service is easy to spot and hard-to-find. Mediocre service... Read More
Do you know you can open, answer, close and report... Read More
Why is it that Microsoft wants you to buy its... Read More
There is a battle in Call Centers. The teams are... Read More
Are you concerned about customer loyalty? Are your customers so... Read More
Different people call their Customers by different names. If they... Read More
I call it the "wave and roll."You walk up to... Read More
A few months ago, I wrote about ingenious styles of... Read More
Bad customer service is everywhere these days - unmanned front... Read More
Remember trading stamps? If you're over 40, chances are you... Read More
The salesman's job is to be well informed; extremely well... Read More
It never fails to amaze me how many companies have... Read More
Quest for new clients shouldn't ignore those who pay the... Read More
With all of the recent data theft in the financial... Read More
One of my classes in management focused on the repeat... Read More
Customer service is everything to a business. Just look at... Read More
There are two kinds of customer service we all experience... Read More
Millions of people, just like you, end up with a... Read More
Sales is tough to get right, and depends on retaining... Read More
The world of customer service is rapidly changing. Thirty years... Read More
The most important aspect of a successful business is developing... Read More
Whether you are a seasoned small business professional, or you... Read More
Some businesses have slow paying customers or past due balances... Read More
In my day to day practice in strategic human resource... Read More
In the competitive world of the 20th century, we generally... Read More
May people these days have a problem with mounting debt.... Read More
As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More
One of the basics of acting taught to me in... Read More
If you want to learn how to get your clients... Read More
You are serving great food. Your establishment is new, spotless... Read More
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More
Ever notice how customer service varies from store to store?... Read More
Reality is not always pretty. But here is a tad... Read More
Many organizations tackle to the issue of customer service by... Read More
"Every company's greatest assets are its customers, because without customers... Read More
Have you ever wondered why you often find a coupon... Read More
If you're still dreaming about raising outside capital for your... Read More
If you were a customer on the telephone with a... Read More
How often have you left a meeting with a customer... Read More
Customer Service Customer Service |