When Do You Ask For A Refund?

Have you ever asked to have your money refunded after buying something online? Do you do this often? What are the reasons you've asked for refunds? Savvy marketers will try to find out why without making you feel you should not have asked. This would be valuable information to them. Anyone selling on the internet should be willing to have a fair and prompt refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is done without being able to "read" the salesperson and operation face to face.

Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor" too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being "convenient and viewable anytime and anyplace". Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.

Another time I went through an ebook that had not been cheap to buy and it just didn't contain too much I didn't already know. I was just about to ask for a refund (and no,I don't do that often, only a few times EVER) when I decided to look again at the ads that made me bite on the offer. The seller had not misrepresented anything. And his offer and presentation were not "junky". I simply had learned more about the subject than I thought and hadn't realized it. Good for me! The additional value for methen became studying what was very good ad copy. I didn't ask for that refund.

A common situation you may find yourself in is not being ready for the level of material you are reading. A little more study at the basic level and perhaps simply putting the material away until you are ready may be the answer. Some advanced topics will not make sense without base knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.

Don't hesitate to ask for a refund if you truly feel the product was misrepresented. Educate that marketer about what you feel was wrong. If they don't improve, they deserve to give all their money back. Just don't be one of those awful people who buys an expensive product KNOWING they are going to ask for a refund. That's the same as stealing and is unethical. If we want the convenience and gratification of being able to immediately download what we have purchased to continue, we can't bleed the online merchants dry.

This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged. Copyright 2004 Kim D Regan All Rights Reserved FortuneExpo www.fortuneexpo.com



Electronic Commerce and WTO

The Internet may not be useful for all businesses, nor... Read More

Online Florists - Send Flowers Online When Youre In a Hurry

You did it again, didn't you? Forgot until the last... Read More

Select a Niche Market for Ecommerce

Choosing a carefully pinpointed niche market should be one of... Read More

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the... Read More

Direct Marketing isn?t all Brute Force

There are so many metrics surrounding direct marketing. So many... Read More

Creating The Perfect Ecommerce Website

If you're thinking of jumping on the bandwagon and going... Read More

When Do You Ask For A Refund?

Have you ever asked to have your money refunded after... Read More

Accept Credit Cards Online Without a Merchant Account

There are two major ways to accept credit cards on... Read More

The Top 10 E-Commerce Ways to Follow up with Clients - Part 2

Did you know that 80% of all sales are made... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?E-marketplace is a business to business... Read More

Online Shopping: Legal Challenges for Taxing Authorities

E-commerce offers customers the chance to eliminate many stages in... Read More

Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?

Many people online today still believe that buying tobacco products... Read More

Why Suppliers Should Use B2B Exchanges

Business to business e-commerce is on the rise! Worldwide B2B... Read More

Why This Is The Perfect Time To Start Charging For Website Subscriptions

If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,... Read More

Is Your Website Credit Card Friendly?

In my last column I discussed the process of credit... Read More

Cyber Banking

The use of electronic cash as a means of transacting... Read More

Increasing E-Commerce Website Sales: A Guide for the Online Newbie

Because of this encouraging surge in activity, many individuals are... Read More

Is ClickBanks Popularity Drawing To An End?

ClickBank is the Internet's most popular payment processor for online... Read More

Writing Web Pages: Get To The Meat Faster

Much of my consulting work comprises writing 'Outside Opinion' reports... Read More

Simple Steps to Start a Profitable Member Only, Subscription Web Site

Having a successful member only, paid membership site is one... Read More

What You Must Know About Selling Online to Europe

The European market is a multi-billion $ sector which you... Read More

Chinas Online Shopping May Be Booming In The Next Few Years

Data from China Internet Network Information Center (CNNIC) shows that... Read More

7 Key Steps To Reduce Refunds and Chargebacks

One sure-fire way to loosing out big time on your... Read More

Shopping from Your Cell Phone with Froogle Wireless

Many surfers already know about Froogle, Google's shopping portal that... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language: