Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?
While the above is a hypothetical figure, it sure got your attention didn't it?
Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.
What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?
It's no rocket science. You've basically got to get your readers excited and give them a reason to respond quickly.
There IS a simple formula to achieve this. It's nothing revolutionary, in fact it's?
..the same darn formula for writing good copy!
Look, if you want to experience increased sales from all your e-mail promotions, start writing your solos based on the age-old formula known as?
..AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.
Here's a quick look at how you can structure your messages using AIDA as a guide:
1. A - Attention
Create subject lines that get your e-mails opened. Think of this as the headline of your ad as any good copywriter would tell you.
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : "Have you heard about?"
Heard about what? They'll want to find out?
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading?
2. I - Interest
Once you've got their attention, it's time to get them interested in your message.
An easy way to do this is to simply highlight or 'create a problem' they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there're no good solutions in sight?
3. D - Desire
The 'desire' section of your message is where you introduce your proposed 'solution' to the problem stated.
Fact is, people need solutions to problems. To be an ultra-successful e-mail marketer, your job is simply to give them what they want!
4. A - Action
Getting your rea.ders to take positive action, to act on your message, is probably the most important part of your entire campaign.
But a high response rate is only possible if you've created the flow of Attention, Interest and Desire successfully.
To encourage immediate action, you should tie a specific deadline or give 'scarcity' to the solution you're offering. For example, a 40% discount for the next 2 days only. Let them know that if they miss this dea.dline, the discount would end and they would have to pay a higher price for the same solution.
Here's another tip to squeeze more mileage from all your e-mail promotions: http://tinyurl.com/2soof
Use the AIDA formula today in all your e-mail campaigns, you'll love the phenomenal results and extra profits from doing so!
Copyright 2004 Ewen Chia
About The Author
Ewen Chia is a successful information publisher and Internet marketer who spits out marketing secrets with fiery passion! Learn how you can instantly get more traffic, sales and increase your profits by visting his various websites here:
http://www.Marketing-Make-Money.com
1. Write Your Objective - Before you write your sales... Read More
What if you could send out all the information that... Read More
What? You are not using a Follow up Autoresponder? Then... Read More
Would you be interested in getting 10 times better results... Read More
Another powerful reason for making the switch from using the... Read More
Perhaps you, like me, have web hosting that includes, free... Read More
A strange thing has been happening to newsletters online. They... Read More
Marketers the world over use follow up autoresponders toincrease sales.... Read More
I have a special new email address. It's in addition... Read More
Running a contest for your e-zine subscribers or web site... Read More
Email EtiquetteIn order to effeciently communicate on the Internet it... Read More
In my e-mail one day, I received the following message:... Read More
An autoresponder is a very powerful tool for any online... Read More
Are you running ads and marketing with tag lines that... Read More
Email is still the King in Internet marketing. Many people... Read More
Most email marketers know that it is important spam-check email... Read More
Do you know how to feed it, so that it... Read More
So, autoresponders allow you to automate the process of instantly... Read More
In this article I'm going to talk strictly from a... Read More
Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More
Does it seem to you that when you view "openings"... Read More
In the business world, "You've Got Mail" has turned into... Read More
If you've reached the point of exhaustion trying to keep... Read More
Coming as I do from a direct response and direct... Read More
For the sake of your long term survival and your... Read More
An autoresponder is useful for, well, responding to people who... Read More
Let me ask you a question, "What is the most... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
A chained auto-responder is a sequence of emails that gets... Read More
If you are serious about adding email to your marketing... Read More
What the heck is an autoresponder?An autoresponder is much like... Read More
To build and maintain your opt-in list requires constant attention.As... Read More
Further to my previous issues this subject continues ? as... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
The easiest way to acquire an email list for your... Read More
Following up with your past customers is a proven way... Read More
Owning your own online business is a lot of work.... Read More
I remember reading time and time again when I first... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
I bet you want to know what that one great... Read More
No matter what type of business you operate, you need... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
You heard the message before. Your e-mail list is the... Read More
Offer a newsletter in a time frame that will be... Read More
One of the underlying benefits of smart autoresponders is that... Read More
It's true that "content is king," but equally important to... Read More
Did you know one of the most important tools in... Read More
To be successful with a newsletter, you have to specialize... Read More
Before I do this, let me describe how autoresponders work.... Read More
Email Marketing Email Marketing |