Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Perhaps the first word to consider is "Brevity" - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet. As we became experienced with email, we found certain shortcuts that we would never use in "pen and ink" communications.
Many people simply copy the entire note to which they are responding, and make their comments. Others might lift a pertinent paragraph and respond. This is acceptable practice. Let's face it - unless you are socializing with a friend, if someone asks a question, they want an answer, and don't really care if you had rain last night. But, you can be too brief in your replies. I get email all the time, and don't have a clue as to what they're referring to.
Criticism, whether perceived or real is probably next on the list. Some people write with a negative style, and while they are truly not being critical, their wording comes across that way. If you are making a suggestion to someone, or reporting a problem, if you expect positive results, be sure to couch your note in positive terms.
Patience - I had a person write me 4 times in one day about a perceived problem. Now, most of us are not sitting at the computer 24 hours a day just waiting to receive email. A person must be given ample time to respond. This may take a day or so, or even longer. When I didn't "immediately" respond, the notes got nastier and nastier. If you act this way, you may be simply written off as a "crank" or a "pain in the neck", and never get an answer. Patience pays - and if you do send a reminder, be civil.
Audience - since the web is truly world wide, remember that you may be speaking with a person limited in your primary language. While you don't want to appear condescending, your email should be written in short, concise sentences that are easy to understand. Words that have several meanings such as wound, produce or refuse should be avoided.
Morality is always a big issue. What may be acceptable to one person may not be to another. Never use language that is even border line. Many people think that if someone uses words that are not acceptable in "polite" society, you might not know how to express yourself any other way, and be considered ignorant.
Never use a "double entendre". We had a police chief of a neighboring town use the term "guido" in an internal memo to his staff. To many, the term "bennie" or "guido" simply means a summer resident. But this term was highly offensive to the Italian American community, and he quickly learned to choose his words more carefully.
Sarcasm - this is always a double-edged sword. While something may be said with the best of intentions, another may interpret it the wrong way. Your best bet is to avoid it. While on the subject, the use of humor has to be done very carefully. What may be extremely funny to you, could be extremely offensive to someone else.
Spam - most people get a number of emails every day, and much of it is unsolicited commercial email, which is immediately deleted. Always title your note so it doesn't blend in with all the other junk they receive. The spamsters are becoming more creative in this regard however, so you should probably try to give this a little extra attention.
There are of course many other things, which should be avoided, such as spelling mistakes, punctuation errors, and the use of ALL CAPS. Try to couch your communications so you are not guilty of making these basic mistakes. This is especially true if your email is going to multiple people. The anonymity of the web doesn't always allow us the luxury we enjoyed when all we wrote was with "pen and ink" and knew exactly who would be reading it.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2 .htm.
Every marketer needs leads, they are the lifeblood of your... Read More
Marketing your business with email is an art.It's very easy... Read More
Wednesday, December 15 2004 at 16:00 EET... Read More
Here are 22 simple but highly effective methods to build... Read More
If you have auto response system set up for following... Read More
You may remember a time before there was email?a time... Read More
It's unbelievable....that many people do not know, that an automatic... Read More
Firstly, back-end sales is eMail Marketing at its best, so... Read More
As an Online Home Based busy owner you will reach... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
Things just got a lot hotter in the hyper-competitive world... Read More
An autoresponder course is a group of articles or information... Read More
How much time did you spend on deciding on the... Read More
How to use the latest e-messaging strategies to increase profits.Many... Read More
I have always been an avid reader of Stephen King's... Read More
Another powerful reason for making the switch from using the... Read More
1. The Power of SevenWhen choosing a price point for... Read More
You've probably heard the expression, 'the money isin the list'.... Read More
What if I told you that with each passing day,... Read More
One major asset that every internet or affiliate marketer needs... Read More
I got my first email account way... Read More
If you've reached the point of exhaustion trying to keep... Read More
Creating a newsletter is an ideal way to drive repeat... Read More
Email is THE medium of communication for business transactions. Unfortunately,... Read More
If I sent you an email that said: "The Big... Read More
Adestra provide email marketing services to a host of UK... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
Does it seem to you that when you view "openings"... Read More
Further to my previous issues this subject continues - part... Read More
Wednesday, December 15 2004 at 16:00 EET... Read More
In my e-mail one day, I received the following message:... Read More
Just in case you don't know, your 'LIST' ? is... Read More
When using an email marketing tool such as Adestra's Message... Read More
First things first, I'm not a legal expert and so... Read More
Suppose you have a website with 500 visitors a day,... Read More
Type "email etiquette" into the search bar of any popular... Read More
We've all heard those who have Internet business-success stories proclaim,... Read More
Even though many people have been writing e-mails for a... Read More
No doubt one of the overriding concerns you have is... Read More
The topic of sending attachments by e-mail is not one... Read More
If you're like me, there are certain types of email... Read More
1. Most people want to win over others. Tell your... Read More
How many times have you realized that your email simply... Read More
Setting up and using email autoresponders on your site is... Read More
Email AestheticsIt`s an old, old saying, but it`s true: you... Read More
Are you dead sure about receiving of all the important... Read More
Answering emails can take up a significant portion of the... Read More
Why you need new website content.Finding or creating good content... Read More
I've been sending out email camapigns for clients for over... Read More
Everyone is talking about RSS. Blogs, newsites and the like... Read More
Email Marketing Email Marketing |