To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.

So how do you improve the chances of making your email stand out from junk mail? (And I'm assuming you're not sending out unsolicited email. If you are, shame on you.)

First, you want to make it easy for your subscriber or prospect to quickly identify that it's from someone they know -- "you."

• Make sure that your "From" line uses your full name rather than something generic like "Webmaster." You want to burn your name into your prospect's mind. A webmaster could be anyone.

• Never use ALL CAPS in your subject line

• Don't use an exclamation mark "!" either.

• Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: "DC Web Success Ezine." So if you're creating an ezine make sure you use the title consistently.

• Put your prospect or subscriber's name in the subject line, e.g. "Susan, Get This Special Report." (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com

• Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it's as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software.

• Write two or three compelling subject lines. Then divide up your "Opt in" mailing list and test to see which subject line gets the most response or clickthroughs.

Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect's "trash" folder.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT "Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone." Send an email with REF006 in subject line to dcinfobiz@GetResponse.com

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

Reach Out and Slap Someone

I got my first email account way... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More