7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act,
think and work in a lean way. You can apply these laws to
all areas of your life, work and business to get bigger
results from the time you invest.

1. Multiple Rewards
Aim to be rewarded multiple times for a single effort. Money
can be recovered but time cannot. Time gets spent. You can't
put it in a bank and you can't earn more of it. Wherever
possible, you should look for ways to get paid/rewarded
multiple times for each hour you invest. You will never
be truly independent if your income comes from your own
time and labour so package your knowledge as a product.
Once you have aproduct you can sell your packaged
time again and again.

2. Mistakes Are Gifts
Mistakes are nothing more than "Learning Opportunities".
The best way to learn more and grow more is to make more
mistakes. Mistakes are unavoidable when you're learning so
adopt a ready, fire, aim approach to decisions and learn as
you take action. If it doesn't work you can easily make
another
decision to put things right again.

3. Know When To Stop
Be prepared to stop what you're doing. Take stock and try
something different. Don't let pride, fear of ridicule or
ego get in the way of good judgement. When a mission is
over, learn from it and move on.

4. Use Your Levers
Do the little things that make the biggest difference.
Aim for maximum impact with minimum effort. Focus will help
but there are other forms of leverage too. Here are just
two.

OPT - Other People's Time. Don't be afraid to ask for help.
You don't have to do it all yourself. Use your network. Ask
and you shall receive. Give and you shall get.

Recycle - Learn to recognise value in everything you do.
Turn your ezine into a book and sell it. Write your words
of wisdom down and share them.

5. Don't Be Busy - Be Effective
Don't waste your hours simply being "busy". Being busy does
not cause you to be wealthy. So don't be busy - be
effective.
Remember the 80:20 rule. Typically 20 per cent of the things
you do will be responsible for 80 per cent of the results
you get. So focus on the 20 per cent that gets the result.

6. Always Look For The Easy Route
If there's an easy way to do something and a hard way - take
the easy way first. I call this "inspired laziness"

7. Measure Progress By What You Reap
The only truth is the result. Doing lots of things is not
the same as achieving lots of things. Measure progress by
your outcomes not your inputs.

4 Out Of 5 Small Businesses Go Bust
Inside 5 Years! Finally - A Guaranteed
Way To Make Sure You're Not One Of Them...
http://www.leanmarketing.co.uk/toolbooks



Starting Your Business: It All Boils Down To Making Money and Saving Money

Bootstrapping in the context of business start-ups refers to the... Read More

Identifying the Right Venture Capital Firm Partner

Venture capital firms are comprised of individual partners. These partners... Read More

Corporate Espionage in Franchising

Franchising Trade Journals do not do well, because today with... Read More

Build Your Own Board Of Experts

The most successful entrepreneurs rely on their advisory boards to... Read More

My Nemisis

Living in the twilight zone has its advantages. In the... Read More

Oil Change Guys History; Part IV

One trait of franchisors and something you will find in... Read More

Executive Suites - A Way To Save Cash

Cash is one of the most important resources to a... Read More

Self-Esteem and the Entrepreneur

Isn't it funny how people think that being self-employed is... Read More

Franchise Business and Franchise Businesses

Franchise business is being part of a successfully proven business... Read More

Veteran Entrepreneurs Are Growing In Ranks

When I'm not running my own business, writing articles about... Read More

Getting Rich Isnt a Bad Idea

You've seen plenty of articles claiming to offer you the... Read More

Business Start Up Tips From Some Hearty Entrepreneurs

When's the last time someone asked you: "What's new?" If... Read More

Raising Entrepreneurs: What to Do When Your Kid is Born to Think Differently

Adolescence brings with it many challenges ? for both parents... Read More

Answering Why You, Why Now Critical in a Winning Business Plan

Business plans continue to be an essential element of the... Read More

What Online Millionaires Tell Me They Are Worried About

I just arrived back from the best seminar I have... Read More

Oil Change Guys History; Part III

Studying the history of franchise companies is interesting is watching... Read More

Franchises - Emotional Fulfillment - The Challenge

Does A Franchise Meet Your Needs?Do you look forward to... Read More

Youve Found Your Guru, Now What?

In my last article, "Follow That Guru", I told you... Read More

Which Niche To Conquer?

I'm sure that you've heard about how many start up... Read More

Dream It, Create It, Become It! Design a Dream Board

Have you ever heard of "Dream Boards" or "Treasure Maps"?... Read More

What It Takes To be An Entrepreneur Series: Action

Many people have the professed desire to be their own... Read More

Determine Your Niche & Be Successful

What's a niche?Dictionary.com provides a great, twofold definition:"A situation or... Read More

Electronic Tools for Entrepreneurial Success

"Half of any job is having the right tool" was... Read More

Your Company Needs A Mission Statement; Make It Count

Does anyone remember that book "Built to Last" done y... Read More

The Boss is DEAD!

Some of us are born into families with "it", some... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language: