As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.
As advertising dollars continue to dry up and even with all the media consolidation, there seems to be a very aggressive approach to sales tactics of these salesmen/women and a touch of unnerving arrogance among the editors, publishers and self-important writers. I guess that arrogance goes with the job, however I think it is time for all Industry Journals and media for that matter to come back to Earth, realize their relative value in our society. Everything has an intrinsic value and an actual value and we need Industry Journals to find equilibrium. Why would any company in any industry waste money on such advertising when they are not getting relevant clients from those ads, yet continue to throw good money after bad? Perhaps they themselves want to see their pictures in the ads, perhaps if they advertise they can get the editors to go ahead and do a story on the company? Maybe we have just too big egos in business? What say you? Would you want to buy from a company that blows money on such advertising; money that could be better spent helping the customer succeed with their product? What does this say to the customer about the price they are paying for those goods are services?
It seems many companies are so busy doing things the old way that they rarely update their websites, never advertise in Ezines or bother to survey their customers as to how they discovered them in the first place. There is a time and place for Industry paper journals, yet so many companies use those advertising dollars incorrectly rather than diversifying those funds to get the most bang for their bucks. I pity such companies and am glad to say we are not one of them? Are you?
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More
So how do smaller businesses use the internet to drive... Read More
If you are a professional, consultant, coach, speaker, seminar leader,... Read More
I subscribed myself to many ezines. I'd love to read... Read More
Are You Ready For The Publishing Revolution?Writing has traditionally been... Read More
Well, it is definitely yes!In the early day of internet... Read More
1. Fear Of Having Nothing To SayAs a small business... Read More
Although we are in the information age, very few people... Read More
Are you like most of us who created an E-Zine.... Read More
Branding, or brand marketing as some now call it, is... Read More
If you publish an email newsletter, do you convert the... Read More
1. Share your personality with your subscribers. Your subscribers are... Read More
How to write your ezine in 5 minutes by legally... Read More
There's no doubt, publishing information products to sell online is... Read More
What's the point in spending hours preparing a newsletter, message... Read More
I sat here this morning, and decided to work out... Read More
If you have read my article called "What is Viral... Read More
This article is particularly for those people who want to... Read More
1. Write your own articles.Your articles will give you an... Read More
Ever wonder how a "guru" earns $3,546 or more just... Read More
While I run my business completely online, I really enjoy... Read More
Having a newsletter is one thing but how many subscribers... Read More
Newsletter SoftwareWhat types of newsletter software can I use to... Read More
When subscribers' email readers (programs) receive your text newsletter, they... Read More
If you remember, the majority of people (i.e., 68%) need... Read More
I get many e-zines in my inbox every week, and... Read More
I sat here this morning, and decided to work out... Read More
One morning this past fall, I was going through my... Read More
The deadline approaches and your ad STILL has not sold.... Read More
Have you ever wondered what would it take to compete... Read More
You can use Word newsletter templates for both Word and... Read More
Did you ever wonder why some business owners seem to... Read More
Your newsletter name has a big effect on your readership,... Read More
There are two reasons to publish an ezine.... Read More
You Have Won! Hold an ongoing prize drawing... Read More
This article is particularly for those people who want to... Read More
An email newsletter is probably the most effective way to... Read More
The decision to publish a book is very exciting! It... Read More
Remember that when you have new visitors at your website,... Read More
Have you ever thought about it?If you don't have a... Read More
What's the point in spending hours preparing a newsletter, message... Read More
What an ezine is ? An ezine is an electronic... Read More
HiHow'd you go with your product search?Here's another way to... Read More
1. Fear Of Having Nothing To SayAs a small business... Read More
Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More
So you want to get a book published and add... Read More
1. Don't bury your subscriber form, place it on your... Read More
One of the fastest ways to gain "Guru" Status online... Read More
You've convinced me that I want to sign up for... Read More
Well, it is definitely yes!In the early day of internet... Read More
Ezine Publishing Ezine Publishing |
|