Your E-zine Promotion Checklist

While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?

Print this out and check those you already do, and note those you should "get a move on."

___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to sign up if they like it. (Never sign anyone up without his/her permission.)

___ 2. Put a signup form on your home page and every page of your Web site. No matter what page people may land on, this way they'll know about your amazing e-zine. Don't let them click away and lose them forever!

___ 3. Use a pop-up or pop-under box on your site. Yes, they can be irritating, but I can tell you they work. Studies show pop-ups/unders can increase your e-zine signups by up to 10 times! Give it a try and see.

___ 4. Offer a free goodie for new subscribers. We all get so much e-mail these days, that you have to work hard to get anyone's e-mail address. Offer new subscribers a valuable free article, report, resource list, e-book, etc.

___ 5. Offer a free sample issue on your Web site or have one available by e-mail autoresponder. Some people won't sign up for anything until they can see it first.

___ 6. List your e-zine in free e-zine directories. There are hundreds of these on the Web where people visit to search for e-zines on particular topics. Make sure you're here so you can be found!

___ 7. Swap ads with other e-zines. Search online e-zine directories for other e-zines whose target readership matches yours, and contact their publishers. Swap at least three ads in a row for best results.

___ 8. Buy ads in other e-zines. Again, search those directories for other e-zines whose target readership matches yours, and see their ad specifications and rates. Purchase at least three ads in a row for best results.

___ 9. Plug your e-zine in your e-mail signature. After your usual contact information at the bottom of all your e-mails, be sure to include a two- or three-line plug for your e-zine.

___ 10. Get published in OTHER e-zines. There are dozens of Web sites where other publishers visit to pick up fr*ee content for their e-zines. Why not post YOUR articles there for them to use? You get fr*ee exposure and plenty of traffic back to your site.

___ 11. Do a co-op with other e-zine subscribers. You can cross-promote with other e-zine publishers on your own, or use an automated service such as Subscription Rocket.

___ 12. Try a pay-for-subscriber service. These services advertise your e-zine for you and bring you subscribers automatically for about 10 to 30 cents apiece. One with a good reputation is Lead Factory.

___ 13. Announce your e-zine to all of the professional organizations and associations you're a member of. They usually allow you to make announcements in their newsletters or on their online bulletin boards.

___ 14. Advertise your e-zine on the back of your business cards. In the text, be sure to tell people how they can sign up for your e-zine.

___ 15. Become active in a few online forums where your ideal readers hang out. In your posts, position yourself as a resource in your area of expertise, and include a signature file that promotes your e-zine!

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/



The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More

WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)

Have you ever accidentally lost an important file on your... Read More

Search Engines Can Be The Online Writers Best Friend

It's an exciting time for online writers, with a wide... Read More

The Five Deadly Fears of E-Newsletter Publishing

1. Fear Of Having Nothing To SayAs a small business... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

Don?t Distract Readers from What They are Doing

I'm working on a report for a company that puts... Read More

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Do you struggle with creating content for your ezine? You... Read More

11 Quick (and Good) E-zine Content Ideas

Publishing an e-zine is the ideal opportunity to showcase your... Read More

10 Tips For Ezine Publishers

1. Many Ezine Publishers use too many styles of separatorin... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

It's not enough to prepare and distribute a monthly newsletter,... Read More

Subscriber Incentives: Are They Effective?

Peter Boulder of Pepper and Rodgers Group tells a story... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language: