If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
Especially if you don't have a big budget to spend on online marketing, and if you're having a tough time getting your site to show up in the search engine rankings. All of this was (and continues to be!) one of my biggest marketing challenges.
Anyone who knows me will tell you I'm not one to back off from a challenge. In fact, give me one and I'll do whatever it takes to overcome it. I'm going to share with you one marketing technique I've used to immediately get my web site to the top of the search engine rankings and to triple my web site traffic in just a couple of months.
Getting qualified traffic to your web site
If you've got a web site then one of your marketing tasks is generating qualified traffic to that web site. What exactly is qualified traffic? Qualified traffic consists of people who are looking for what you are offering. They're in the market for what you're selling and they are actively searching for it.
Does your site show up on page 10 of the search results, or perhaps doesn't even show up at all?
If you're like many small business owners, you don't have the technical knowledge, expertise or time to do what it takes to get your site to naturally achieve a top-ranking in Google and the other major search engines.
You can move your site to #1 in less than a day
Take my web site, www.10stepmarketing.com, for example. There are tons of web sites on marketing. Achieving a number one Google ranking, or even a top 10 ranking could take a very long time to achieve even if I do everything right. But I want web site traffic NOW!
I want people who are searching for information on "marketing plans" and "how to market" to find out about me now, not months from now or a year from now (well I want them then, too, I just don't want to wait until then!)
I did it and it works!
Did you know you can buy your way to the top? That's exactly what I did, and you can do it, too. A text advertising service available through Google, called Google Adwords, enables anyone to have a text ad and a link to their web site show up as the top-ranked site for their selected keywords (keywords are the words and phrases people type into search engines when they're looking for information on the web).
These text ads show up on the right hand side of the results page when searchers type in your selected keywords. You'll see them on any page, under the title "Sponsored Links." Google even offers a keyword tool to help you pick the best keywords for your site.
You can spend as little or as much as you want
Depending on how much you want to spend, you can determine the ranking and page your ad shows up on. You can very easily garner the number one spot. You select your maximum daily budget so you'll never spend more than you can afford and you can easily test different ads to see which ones work best.
You only pay for those who click
And the best part is, you only pay when someone clicks on your link. The other plus here is you'll know if your ad is working by watching what percentage of those who see your ad actually click on it. And if its not working as well as you'd like, you can easily change it.
It's all tracked so you know whether it's working
Google offers excellent tracking reports so you know exactly how many people saw your ad and how many clicked on it. You can send them to any page on your web site (for example, you might want to send them directly to your products page, or the page where they can register for your free ezine or special report).
The quickest way to boost your web site traffic
I used Google Adwords to start generating web site traffic and ezine subscribers my second month in business. My results were so good I maxed-out my budget in a matter of weeks and had to put my ad on "pause" (stop running it for awhile). The way I look at it that's a good problem to have, considering all those clicks led to new subscribers and customers.
3x the traffic in less than 3 months
Between this technique and the one I'll tell you about next week, I was able to triple my web site traffic in less than three months. And you can bet I'll continue using both of these marketing techniques to keep growing my web site traffic. I love them because they're simple enough for anyone to do and they don't cost a lot.
Get the qualified traffic you want
If you want to generate qualified web site traffic quickly, Google Adwords is an excellent way to do it. If you want to learn more, visit https://adwords.google.com
(C) 2005 Debbie LaChusa
20-year marketing Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Welcome,Over the past five years I have learnt many tricks... Read More
If you haven't heard the word 'niche' being batted around... Read More
1. Start a newsletter that people can subscribe to, and... Read More
The internet marketer is really a perfect profession. This profession... Read More
Did you recently buy your first computer and just started... Read More
Just yesterday a colleague of mine, whom I'll call "Sandy,"... Read More
I just got off the phone with Michael Fortin, one... Read More
If you're like me, you'd rather work smarter than harder.... Read More
Had I known in 1985 what I know now about... Read More
You can magnify and expand your business if you have... Read More
You're motivated to run your own business, aren't you?If you're... Read More
#1 ~Look at your past customers~Notice trends in the type... Read More
The person who comes to your web site seeking products... Read More
Are you considering launching an eCommerce website? If you are,... Read More
Establishing a web presence on the internet is based on... Read More
Thank goodness, the most profitable product in the world you... Read More
1. When you make your first sale, follow-up with the... Read More
Today I was optimizing a couple new websites for search... Read More
Hint: don't send send your online advertising traffic to your... Read More
Let me reveal to you a few shocking website sales... Read More
Database Marketing is the gathering and storing of specific information... Read More
Almost all of the articles on Internet marketing lacks coverage... Read More
Are you considering working from home. I have been self-teaching... Read More
Web site marketing is the most important part of your... Read More
Master copywriter Robert Collier often used a technique to get... Read More
Everybody wants quick profits. The phenomenon is more prevalent on... Read More
Internet Marketing is not dead. But it may have caused... Read More
"Making money online quick and easy" seems to be the... Read More
How DO you get a great flow of traffic for... Read More
As we all know, visitor traffic is crucial to the... Read More
I am really fascinated by the world of on-line marketing.... Read More
Many types of Internet advertising don't work as well as... Read More
Step one: Knowing your CustomerTo find your ideal customer, you... Read More
Secret Number One: The Key Is A Niche MarketIdentifying a... Read More
With 95% of all Internet businesses failing, it is important... Read More
Network Marketing online works by giving you your own online... Read More
1. Most people like surprises because it's a change of... Read More
A joint venture is when two or more businesses join... Read More
What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More
People ask me this question all the time! The "Now... Read More
It goes without saying that all of us would like... Read More
What does the internet owe me for all my hard... Read More
It doesn't make any difference if you're promoting your own... Read More
If you have to part with your hard-earned money for... Read More
I discovered a free service online, that allows me to... Read More
Go for the bronze.Repeat...go for the bronze.That's right, DO NOT... Read More
Whether you are checking your email, shopping on a website... Read More
A successful online business takes more than a website?a lot... Read More
All small business owners, especially those internet based, are concerned... Read More
I've never been much of an automobile mechanic, but about... Read More
Internet Marketing Internet Marketing |