There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.
5. Always remember that we live in a visual world. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline. The "shocking claim" headline can also be effective, provided that you can back up your claim, of course.
7. Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make them even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc. But, be careful not to overdo it.
Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
Are you looking for something unique or unusual that you... Read More
Finding a business opportunity on the net is easy. But... Read More
Can a 10-year-old teach you anything about Internet marketing? Until... Read More
Information OverloadWith information overload rapidly killing traditional forms of online... Read More
The internet has grown explosively in the ten or so... Read More
Many people have stated that they would like to create... Read More
They hang around your web site. Not buying, just lurking.... Read More
There are numerous tools available on the Internet to assist... Read More
What is the secret of being the best at Internet... Read More
Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More
Analyzing your web traffic statistics can be an invaluable tool... Read More
These are turbulent times for all businesses - necessitating streamlined... Read More
The internet boom hit a high mark in 2004. With... Read More
If you're a web marketer and you've done your homework,... Read More
People ask me this question all the time! The "Now... Read More
Free bonuses are like honey that can get your website... Read More
Did you ever see the movie "Terminator 3" by Arnold... Read More
Hello, do you feel low because sales at your website... Read More
"It's a labor of love." That's how I've always described... Read More
Online sales is like a fine art and you have... Read More
Question: Can you guess the cheapest way to make a... Read More
Want to make an impact with your online business in... Read More
The Public has Embraced Local Search and Want to do... Read More
Real estate has made many people large amounts of money... Read More
NO matter what business you are trying to build online,... Read More
The market world is increasingly becoming specialized. Instead of offering... Read More
Once you have decided on your ideal business to create... Read More
You've heard that cliché over and over I'm sure, but... Read More
For large corporations, a marketing plan is a huge document... Read More
There are hundreds of ways that you can promote your... Read More
Why am I so mad I could throw my computer... Read More
#1 ~Look at your past customers~Notice trends in the type... Read More
If you're a fan of Western movies I'm sure you've... Read More
Thank goodness, the most profitable product in the world you... Read More
If you haven't started your own niche business yet because... Read More
For several years now, enterprising individuals like you have been... Read More
Multimedia here and multimedia there. Is it just a flashy... Read More
"Never underestimate the value of giving things away." I remember... Read More
Nothing happens in business until a sale is made. Marketing... Read More
Ever hear about an idea that is so simple yet... Read More
Gasp! Choke! Gag! That's how people react when you tell... Read More
You're motivated to run your own business, aren't you?If you're... Read More
I'm sure everybody has received an email from a company... Read More
While a virus, in Medicine, is the smallest infectious agent,... Read More
"E-commerce"A word pervading our society, making headlines around the world,... Read More
When it comes to making money online, there are a... Read More
You won't be involved in Internet marketing long before you... Read More
There are hundreds of ways that you can promote your... Read More
Hello, do you feel low because sales at your website... Read More
Read any Internet marketing article, forum or tutorial these days... Read More
Internet Marketing Internet Marketing |