What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing

Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.

What I did was to mail those visitors who had taken up my freebie offer but hadn't made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation.

The market spoke up and it was clear that I was in danger of over-pricing.

However, it is wise to exercise caution when playing around with your pricing structure so soon after a launch. Do it overtly and some will accuse you of being a rip-off artist; others will say you don't know your 'a' from your 'e' (which I patently did not).

So I decided to adopt a softly-softly approach and engaged the services of a marketing specialist: the Mad Hatter.

I set him loose in my store and he returned with his alarming verdict;

"Lop 50 percent off the price of all ten products".

Hold up, I thought, but I allowed him to proceed anyway?

The result: Returns graduated from steady to spectacular: sales on the ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up.

That's the beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without the potentially nasty side-effects you incur when marketing other peoples' produce.

The Mad Hatter's strategy is available for viewing at the website featured in the resource box.

Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest 'Your Retirement Masterplan' ISBN 1857039874. http://howtoproducts-xl/madhatter.com

Catapult Your Marketing Success With Joint Ventures

There are many ways to make money on the internet.... Read More

You Gotta Think -- Strategic Internet Marketing!

Have you ever been lost in the woods - wondering... Read More

Do?s and Don?ts for the Internet Marketing Newbie (Part 1)

I, myself, being an internet marketing "newbie" (endearing term used... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

8 Myths About Online Marketing

These myths about online marketing. Seasoned marketers and beginners alike... Read More

Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!

A joint venture is when two or more businesses work... Read More

8 Things I Have Learned As An Internet Marketer

I started as an internet marketer, like I am sure... Read More

How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits

Set up multiple simultaneous marketing campaigns with database marketing automation... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

Rocket Your Online Business into the Stratosphere with Captured Leads!

NO matter what business you are trying to build online,... Read More

E Is for Everything?

Just this week, a member of my audience asked me... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

How I Shot Myself In the Foot.. No, Wallet!

I need to let you in on some very important... Read More

Dont Baffle Me - Talk to Me

Congratulations, all you Internet marketing people you. You now command... Read More

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a... Read More

Online Advertising Techniques

Online advertising is necessary for your computer business to grow.... Read More

A Business Guide For The Very New Internet Entrepreneur

Did you recently buy your first computer and just started... Read More

Using An Autoresponder To Manage Your Email Campaigns

Automatic RespondersWhether your e-business is planning to launch an email... Read More

Marketing Strategy

With the plethora of websites online and hundreds added each... Read More

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to... Read More

Dumb Money And Smart Money

One of my goals online is to give you the... Read More

Milk Your Winners, Drop Your Losers

In my previous article How To Be 100% Sure That... Read More

Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the... Read More

Is There A Future For Spam?

Will you always be buried underneath a mountain of spam?... Read More

Relevancy - The New Black for Online Marketing?

Information OverloadWith information overload rapidly killing traditional forms of online... Read More