1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.
6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.
7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.
8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.
9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.
To learn more Powerful Marketing Tips order the full "Powerful Marketing Tips" report for only $9.00! Contact Check it Out at (772) 335-0073 or visit www.checkitoutinc.com.
Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, "The One Page Marketing Plan" and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Port St. Lucie, FL www.checkitoutinc.com cio@adelphia.net
There's just no time to waste in a cyber day;... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
A marketing tag line is the one or two line... Read More
There's no such thing as a captive audience--any of us... Read More
The right direct mailing list targets people who want your... Read More
Not all benefits are created equal. Knowing which ones to... Read More
A church in my community provided me with one of... Read More
Okay, we were kidding about the smoke, but not about... Read More
Are you trying to promote your business with a tiny... Read More
Once you have the attention of a business prospect, at... Read More
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Our ego can get in the way of marketing our... Read More
Many a home business owner has spent sleepless nights thinking... Read More
Can we imagine a place in the world today without... Read More
Turn a coupon into a business card (or vice versa).Coupons... Read More
Okay. Raise your hand if you think brand management is... Read More
Under normal circumstances, you'd shout it from the rooftops. After... Read More
What if there were things you could start doing now... Read More
Besides a survey, your contact list can be used to... Read More
When studying the demographics of an area for a business... Read More
What is Marketing? There are many text book answers to... Read More
This tip is so simple, that many people we've talked... Read More
There are many Web sites I visit every day and... Read More
Buying your promotional products and corporate apparel online provides five... Read More
What effect are the baby boomers having on the economy... Read More
Did you now how to follow up a new customer... Read More
Thirty percent of all the drinkable water that runs between... Read More
Marketing your cleaning business is something that you will already... Read More
In your marketing efforts, be they on or offline, it's... Read More
Postcards are an effective way for many business owners and... Read More
How would you use business cards for gift certificates?I asked... Read More
The steps to creating an effective marketing plan begin with... Read More
Subtle adj. Showing or making, or capable of showing or... Read More
Here's one of the most important success principles you'll ever... Read More
We all work hard to attract even one paying client.... Read More
As a professional service provider, you're paid for what you... Read More
The fight for your customer's attention at a tradeshow has... Read More
What's black and white and read all over? A newsletter... Read More
Wouldn't you love a simple formula for easily growing your... Read More
When asked "what business are you in" many business owners... Read More
Loyalty marketing has been around for as long as retailing... Read More
Last month we looked at what you need to do... Read More
Anybody that frequents shopping malls are familiar with the bar... Read More
There are other names given to "Back-End Selling". You may... Read More
It is often difficult to manage to do marketing tasks... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Marketing Marketing |
|