After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called.

Hey, it's happened to me.

I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook. And then my little Web and graphic design studio would be so busy that I'd be booked sold for the next three months. Hooray!

But, instead, nothing but silence from the phone.

Which means that it's time for me to start making some other phones ring. Time to start smiling and dialing those hot prospects, clients, and anyone else who might send some business my way. The phone conversations sound like this:

1. Prospect A has been meaning to give me a call, and, hey, thanks for sending the postcard.

2. Client B got the card earlier in the week, and she has a big project coming up within a month.

3. Client C, who just put the card on the office refrigerator door, knows someone who needs me to help him with his website project.This is where building a mailing list from people you know can really pay off.

When you follow up after a card mailing, you're not making cold calls to a bunch of strangers. And, let's face it, we're more likely to do business with someone we know. By developing your own list, you can stack the odds of success in your favor.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

href="http://www.PostcardMarketingSecrets.com

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Ready, Fire, Aim!

You probably read my headline and thought, wait a minute,... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Ten Tips for Creating a Winning Proposal ? Part 2

Part 1 of this series described five critical components for... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More