Coupons that Work

Turn a coupon into a business card (or vice versa).

Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cream is on sale at the grocery store, and I imagine that most people are the same. I am driven to using the coupons because I regularly purchase the item whether on sale or not. Restaurants use coupons to bring new people into the establishment. Some people even have a filing system for coupons and make a hobby of collecting coupons and making money in the process. I am not suggesting you go that far, but you can use a business card for a coupon.

If you want a customer to purchase your product for the first time and you happen to know that they are already interested, offer them a coupon on their first purchase. Retailers that want new customers for their credit cards do the same thing. Once they have the card in their hands, it is more likely that they will spend at the store. The same is true for any business that wants new customers and also wants to form new business relationships. Hand them a discount coupon for either your products or services, or you can make arrangements with a local restaurant to purchase coupons for a free meal.

Coupons are an excellent additional way to keep a business relationship alive. When I worked in a marketing department, my favorite thing was when our suppliers gave us tickets or coupons for special events.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing.... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More