"Goals are dreams with deadlines." -Diana Scharf Hunt
When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!
In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.
Some of the items to include in your plan might include:
? Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
? Creating a referral program for current clients
? Writing/updating your business cards and brochure
? Creating/updating a web site
? Getting listed in the Yellow Pages
? Writing your "60-second commercial"
? Investigating advertising opportunities
? Investigating networking groups
? Investigating partnerships
? Investigating new partnerships/alliances
? Developing seminars/workshops
? Developing new products
? Writing tips booklets or a book
? Participating in expos/trade shows
? Investigating speaking opportunities/improving skills
? Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
? Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it!
Copyright 2005 Time to Organize. All rights reserved.
Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.
Direct marketing is built on four things. The other way... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Traditional marketing and advertising assumes that all of your customers... Read More
Candy, squeeze balls, pens, and key chains -- these provide... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
Everything you do - or don't do sends a message... Read More
Yes, you can fill a workshop when spending is down... Read More
Do you know how effective each of your individual marketing... Read More
If you really want to pull more profits from your... Read More
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Even the world's best marketing strategy won't work for you... Read More
How would you use business cards for gift certificates?I asked... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
You are an expert. You have lots of content -... Read More
Starting to collect proper information to create a... Read More
Trading reciprocal links is one of the best ways to... Read More
Most small business owners want to generate huge profits, with... Read More
Are you planning an event or participating in a trade... Read More
One of the things that makes the Internet fun is... Read More
Having a downline can be golden. A downline is a... Read More
Each of these 11 marketing tips is based on a... Read More
1) Create systemsCreate systems for everything you do, especially those... Read More
What effect are the baby boomers having on the economy... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
1. It costs less to delegate to a professional than... Read More
I would like to introduce you to one of my... Read More
How often do you sit around and wonder how to... Read More
With the arrival of Spring, I decided to get outside... Read More
Skilful business writing involves getting your message across simply and... Read More
CRM?strategic engine or just another technology tool? How would you... Read More
Whether you want to admit it or not, soap operas... Read More
A case study in online "thinking outside the box" The... Read More
Coupons have proven themselves to be highly effective sales tools... Read More
Before we begin, I want you to think about how... Read More
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Do you have all the business you could possibly want... Read More
When asked "what business are you in" many business owners... Read More
Are you willing to spend $1.25 to raise $1? To... Read More
Trade show rentals allow you more flexibility and the opportunity... Read More
If you are a mobile auto detailer or mobile car... Read More
Marketing your cleaning business is something that you will already... Read More
There's a secret to marketing, which is so simple, yet... Read More
Marketing successfully requires not only insight into how a product... Read More
Your marketing weak link could be undermining the rest of... Read More
A funnel is a good way to think of the... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
There's no such thing as a captive audience--any of us... Read More
With the Internet opening up the doorway to the global... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
Gain the exposure you need to succeed with these ten... Read More
Marketing Marketing |
|
| العاب | منتديات هيدى | الزاوية الحمراء | |
|
Pharaohs products egypt products Egypt shopping Shopping in Egypt sho Egypt Bazaar Pharaohs Shoping Center Egypt Pharaohs |