Direct Mail Campaigns
Despite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.
Direct mail is effective and efficient because it is a pinpointed approach. Basically, the campaign is an arrow shot at one individual at an individual location. Through careful mailing-list selection, you can make a personal connection to a consumer who likely needs or wants your product. Mailing lists are the key components to direct mail efforts. The most well-executed mailer or letter will have little effectiveness unless it falls into the hands of an interested or potentially interested person. There are almost endless sources for acquiring a mailing list that is specifically targeted to people or businesses that need or want your product.
In addition, with direct mail campaigning, new sales and contacts are measurable and predictable. There is no need for repeated hit-and-miss guessing and guestimating. Accurate adjustments can be made in subsequent mailings based on tracking responses (i.e. sales, inquiries and reply cards) to each campaign. This ability to track your responses allows you to further refine your mailing list, as well.
Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He's also a certified personal and professional coach.
Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.
If you would like to download his free report "How To Attract Clients While You Sleep" visit http://www.valiss.com.
You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.
I'm regularly asked to speak to people, that have either... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Every business person who has any kind of product or... Read More
So you've made a sale. Great!Now what? You're not just... Read More
It was probably first discovered out there in the caves... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
Postcards can drive a huge amount of traffic to your... Read More
When marketing your practice, as well as designing your brochure,... Read More
What You Say, Who You Say It To, How you... Read More
When marketing your practice, as well as designing yourbrochure, web... Read More
I'm a board member of a local nonprofit and we... Read More
Many people think marketing is some type of mystery that... Read More
Generation Y--The second-largest crop of young people in America's history,... Read More
So you started a business. How's it going? Did you... Read More
When you place brochures from every mortgage company side by... Read More
Most professional copywriters would say that headlines account for 80%... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
There comes a time in every small businessperson's life when... Read More
Are there really ways you can get valuable marketing exposure... Read More
According to military historian David Chandler the campaigns of Napoleon... Read More
Multi-level marketing is really a partnership. You go into... Read More
As I was preparing for a presentation recently, I was... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
Price is an often overlooked marketing strategy, as many tend... Read More
While Internet legend (and young pup) Frank Kern would have... Read More
Effective marketing for the small business begins with market researchIf... Read More
Many of the business owners I speak with are looking... Read More
Many people think marketing is some type of mystery that... Read More
When you hear the word "marketing" what comes to mind?... Read More
'Word of Mouth' is still one of the most effectivemarketing... Read More
Most of us are used to the concepts of risk... Read More
In a previous installment, we spoke about how to come... Read More
What makes one logo better than another?Simplicity.A good logo works... Read More
Radio advertising can be a small business's best friend. It's... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
Have you ever had a conversation with a person who... Read More
Niches are like bathrooms; you never notice them until you... Read More
Preparing a Marketing Plan for your product or service is... Read More
The basic lead generation process is pretty much the same... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
We all know the importance of marketing to increase sales... Read More
I Hate Cold CallsLong before I started my business, I... Read More
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
Did you now how to follow up a new customer... Read More
Do you want to be quoted by the national press... Read More
If you want to substantially increase your tourism prospects and... Read More
Take a moment to reflect on the current reality of... Read More
Having difficulty knowing what to offer people online? Worried that... Read More
Doing a current customer breakdown can help you find the... Read More
If you're reading this article, chances are that you, like... Read More
Marketing Marketing |
|