Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.

Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If you have gained their interest, people want to know more about what you do. What better way to tell them about you than through your. We will discuss what to do about websites in a subsequent chapter. Your business card is the key that can open the door to many business relationships and your email address gives people an easy way to contact you. The argument with publishing an email address is that you will get junk email as a result. I want to emphasize that you may well get some junk email, but for the most part you will get good correspondence.

I attended and had a display at a Chamber Symposium this past year and had a bowl for drawing a giveaway. Our prize was a 2 day sales process training seminar. We told people that they should not put their card in for the draw unless they were truly interested in the training. No problem there. When it came time for the draw, the person winning was really excited about it and made sure that he had all the information he needed in order to attend. I went home that evening and went online to do the registration for the winner and found that he did not have an email address printed on his card. I had to enter my email in order to complete the registration. As a result, he did not get any of the email confirmations that are automatically sent. His reasoning was he would get too much junk mail if he placed his email on a card.

By the way, he ended up sending his partner to the seminar who in turn had no problem giving out his email address. The one thing to remember is: you need to specify the ground rules for sending you email.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com



3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms.... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language: