You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI-Bonza Bottler Day occurs each month when the number of the month is the same as the number of the day (e.g., March 3, April 4, etc.) and it is heralded as "an excuse to have a party at least once a month."
Creating a holiday is a great way to get attention. You may get interviewed on television or radio, or information about you and your holiday may appear in newspapers and magazines and on web sites. I have appeared on radio from coast to coast to talk about my holidays, such as "Get Paid to Shop Week," "Take Charge of Change Week," and "Someday."
Name a holiday after your book, celebrate your industry, or set up an activity which focuses on your product. A search through Chase's Calendar of Events reveals "Eat What You Want Day," "Paste Up Day," "National Buildings Safety Week," "Home-Based Business Week" and many, many more.
There is no master authority who has to approve your holiday. Just create it and start promoting it. A great way to generate awareness of your holiday is with listings in calendars. One of the best known is Chase's Calendar of Events. It is used by the media when they are looking for story ideas, so you may get calls for interviews just from being listed. Most libraries carry Chase's, and you can submit your event listing to them at their web site: http://www.chases.com/.
You don't have to be listed anywhere, though, to declare a holiday. Send out press releases announcing your availability to do interviews about "Family Harmony Week." Write articles about suggested activities during "Family Harmony Week." Post them at your web site, and offer them to other web sites, ezines and newsletters. Use your holiday as a way to give your marketing and promotion efforts a timely angle.
Happy Holidays!
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.
No claim is made that the steps outlined would be... Read More
There is no shortage of marketing programs, many with great... Read More
For generations people have been saying that laughter is good... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
As Freud cautioned, it's insanity to keep doing the same... Read More
Guerrilla Marketing is using time, energy and imagination to market... Read More
You've had one thousand of the finest, most eye-catching business... Read More
The key to great exhibiting is marketing. But marketing is... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
Marketing is something that we do to let people know... Read More
So how do you effectively market your product or service... Read More
How well do you know your customers?What is the primary... Read More
A brochure can be a wonderful promotional tool for a... Read More
Ok, before we get down to the benefits of... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Do you ask prospective clients to go too far?Must your... Read More
To capture a larger market share and be viable, sustainable... Read More
More and more companies seem to be looking for new... Read More
So how do you do it?Direct mail marketing. When it... Read More
If you are a therapist, counselor, or an alternative or... Read More
When you think about how to attract more clients for... Read More
To prevent the risks of a promotion campaign for our... Read More
Did something catch your eye in a direct mailing this... Read More
Every business person who has any kind of product or... Read More
We all watch the commercials on TV. We hear them... Read More
Same old same old just doesn't sell anymore. To... Read More
Yellow Page users are the hottest of all prospects ?... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
How many Hispanic people live in the US currently. Well... Read More
Wondering how to get new patients into your practice? Wondering... Read More
A lot of small businesses make the mistake of thinking... Read More
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
There are several color formats and systems available for mixing... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
First of all - keep in touch with your customers!... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
Are you suffering from feelings of indifference or a lack... Read More
You will always have more people that turn down your... Read More
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Have you ever chosen to pay attention to someone just... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
So how do you do it?Direct mail marketing. When it... Read More
Have you ever left a seminar thinking: "I could have... Read More
Exhibiting overseas is one of the fastest and most cost... Read More
Here are 5 high-impact marketing tips you can use to... Read More
A business card makes a statement about who you are... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Used the right way and with the right audience, postcards... Read More
Postcards can drive a huge amount of traffic to your... Read More
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Marketing Marketing |
|