So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.
What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. GoogSpy.com is powered by a product called "WebScraper+" which is the brainchild of Arizona-based Velocityscape. According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts 500,000 search results per day from Google and loads them into the GoogSpy.com database which it then makes available for anyone to search.
Normally, when it comes to business intelligence software, a sentence which read: "which it then makes available for anyone to search." would end with the phrase "for a fee.", but that's not the case with GoogSpy. At least for the time being the tool is 100% free to use by anyone who cares to go to http://www.GoogSpy.com and use it.
So, what's the value of such a powerful tool for the average business web site operator? That depends upon how much value you place on being able to see how a competitor spends their advertising dollar and who else is competing with them.
The interface is fairly straight forward. You enter your search term in the text box and click the "Search button. If GoogSpy finds content it will display the company name, if any, as a hyperlink under the company heading and the search terms, also as hyperlinks, under the Search terms heading. If it doesn't find anything then it doesn't display anything. For about two minutes more development time the programmers could have added a "Sorry, your search term did not return any results" message but I guess less is more with these guys.
The fact that they are still building their database is apparent when you enter some company names that should be found yet are not. However, when a hit IS found, the information is spot on. On top of that, the tool is pretty good at ferreting out things you wouldn't normally consider. For example, do a search on CIA.gov and you'll discover that the CIA buys several AdWords in Google. Now that's spying!
They also have an option to browse by Company and Search Term, but the interface for doing that is relatively useless for a serious search. However, it can be a lot of fun if you're simply killing time and want to see what you can see.
It takes a few minutes of clicking around before you get the hang of what you are reading and how powerful a tool this really is. If you are working on an advertising or marketing plan, whether it be one that you'll really use, or one that your banker wants to see, be sure to make a few passes through GoogSpy.com to see what the rest of the your market is doing and how much they're spending. It will be worth the trip.
Sandra Stammberger is the owner of Insiderscripts. At Insiderscript's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insiderscripts.com
As the American economy emerges from recession, many businesses are... Read More
"Necessity is the mother of invention!" The first time I... Read More
THE EXILER (your search for true brand attributes ends here!)With... Read More
The Rib America Festival is a fun filled family event... Read More
Before we begin, I want you to think about how... Read More
The phone rings. Good news... it's a potential client. You... Read More
I don't know about you, but I secretly love watching... Read More
The United States Post Office in the past had some... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
A seasoned networker knows the real meaning of networking --... Read More
My 6 year old daughter Emily knows exactly what she... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
You want your prospect to make the decision to buy... Read More
The movie, "Field of Dreams" opens with a farmer standing... Read More
If you're a business owner, you probably spend quite a... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
For any business to be successful whether on or offline... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
If you are not using flyers in your business you... Read More
Part 1 of this series described five critical components for... Read More
Hey, as business owners we CAN'T be all things for... Read More
You can make the sale. You know your core message.... Read More
Have you noticed it? More and more marketing campaigns are... Read More
"Brochure" is French, and it comes from brocher, meaning to... Read More
Are you trying to promote your business with a tiny... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
How smart is your marketing? Do you follow the crowd... Read More
Here are some questions to get your thoughts and cash... Read More
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
A brand is the essence of who you are. The... Read More
We all know we can pay a magazine or a... Read More
How many times have you been asked to participate in... Read More
Some of the ways in which to get your "name... Read More
1. Personal Unlike an advertisement in a trade publication, which... Read More
Marketing is the key to success with any business, online... Read More
You can have the best little business ever with wonderful... Read More
Contrary to popular belief, the best use of business cards... Read More
My childhood was my foundation for how I write and... Read More
Today's constant bombardment of marketing messages means your materials must... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
I often wonder how the practice began of pretending to... Read More
When you want to win and woo new clients with... Read More
When conducting strategic planning for any company -- online and/or... Read More
What if there were things you could start doing now... Read More
I step outside my back door and look at some... Read More
What is database marketing?Database Marketing is the gathering and storing... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
If you don't get this right, you can just forget... Read More
Sometimes, one of the most difficult things to teach beginning... Read More
Marketing Marketing |