Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.

Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, than it does to keep existing ones. So it really does pay to look after your existing loyal customers, strive to meet, and even exceed all their needs, however demanding. Remember the phrase "the customer is always right".

Offering a cheap product is not the only reason loyal customers come back to you again and again. There are other factors such as: service, knowledge and professionalism to be taken into account, as well as price. You have to give your customers as many reasons as possible to stay loyal to your company. Having the cheapest price for a given product or service is not always the answer some people think it is. In fact many customers may perceive that a cheaper selling price indicates an inferior product or service. Differentiate between your product and that of your competitors as much as possible, and focus on why your service is better than that of your competitors.

In all your marketing efforts, whether to existing or new customers, consider the following factors:

1. Value for money - ensure that your customers know they are getting good value for their money.

2. Quality - offer the best quality products possible for the price you intend to charge.

3. Company image - handle all enquiries professionally and ensure that staff knowledge and training is up to date.

4. Turn around - offer the best order turnaround you can. You could offer express delivery for an extra charge, or even waiver the delivery charge on high value orders.

By concentrating on all of the above factors, a good customer relationship can be built right from the very first contact and then maintained for a long lasting and profitable partnership.

Thanks for reading

Jason

************************************************************************** *******
Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
*********************************************************************************



Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Receiving a Brochure Printing Quote

Brochures are a great way to get your message across.... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

A Guide to Brochure Printing

Brochure printing can be easy if you first identify your... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language:
 

العاب منتديات هيدى الزاوية الحمراء

Pharaohs products    egypt products    Egypt shopping   Shopping in Egypt   sho  Egypt Bazaar Pharaohs Shoping Center   Egypt  Pharaohs