Will postcards be an advantage for you?
The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do you use postcards effectively? First, you should take time to make up a target list of potential clients. Never bother sending postcards to people or businesses that will never have any use for what you do; that would be wasting your money. Once you have selected your target (and it will take a considerable amount of time to fine tune your target audience) you will need to create the message. What is it that you are trying to accomplish with your postcard mailing?
Some businesses want to sell their products or services through the mailing. This is OK but often turns out to be just a one shot deal that gets tossed. You will likely want to set up a series of postcards at specified intervals to make sure that your message is getting across to the potential user of your product or service. The first postcard should make a strategic announcement as we talked about earlier, and the second and subsequent ones should also make other announcements, etc.
Remember that by sending out postcards, you are looking to gain some brand recognition. If a business needs your service in the future, and you are doing regular postcard or other mailings, they will likely want to give you a call. This percentage will be low but at least you will have the branding you re looking for.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
"There is only one way to judge the effectiveness of... Read More
Information is coming at us from all directions nowadays. This... Read More
Regardless of how many forms of promotional material you create,... Read More
Thank-you letters are one of the most important letters that... Read More
My mother used to tell me, tongue in cheek, that... Read More
What is Marketing? There are many text book answers to... Read More
Here's the deal: advertisement is not marketing. It's like saying... Read More
It is well known that Thomas Edison was an inventor,... Read More
Giving away free bonuses is an important website marketing secret... Read More
What is a Joint Venture?A joint venture is an agreement... Read More
With the increased challenges that all companies are faced with,... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
Organizations often get stuck in neutral when it comes to... Read More
Articles submitted to online publishers bring your site new visitors... Read More
When it comes to marketing there's simply too many choices.... Read More
Thirty percent of all the drinkable water that runs between... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Here are three alternatives to increase your testimonial numbers or... Read More
Online Communities are all over the Internet and attract lots... Read More
In the fundraising profession, appeal letters that you mail to... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
I'd like to introduce you to someone. I don't actually... Read More
Why would you use an email or online survey when... Read More
I have always enjoyed talking to a Realtor friend of... Read More
Quit spreading those chain letters, nothing is going to happen... Read More
Without new business, your restaurant won't be able to grow.... Read More
Do you have a website? A Web Newsletter? A mailing... Read More
In "Developing a Marketing Plan", we covered the first steps... Read More
Here are some marketing mistakes that take a heavy toll... Read More
In the world of business, marketing is often conveyed as... Read More
An international hair-cutting chain opened a new store directly across... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Say it with a post card. A well designed, colorful,... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
A database is more than a simple list of names... Read More
Many artists create art but when it comes to marketing... Read More
With so much money invested on innefective advertising, it's time... Read More
One of the most common mistakes in marketing is making... Read More
In building and running a professional practice (or any small... Read More
The single biggest, non-renewable asset you have is your time.... Read More
Times are a changin'! More women today work outside the... Read More
There are many Web sites I visit every day and... Read More
A brand is the essence of who you are. The... Read More
Promotions are everything you do to let your customers know... Read More
It is easy to focus on what remains outstanding and... Read More
Marketing Marketing |
|