Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market.

All business is based on demand.

The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package" at http://www.infoproductcreator.com show that there are many ways to discover and test demand.

One of the leading ways is to look at magazines, journals, and media sources within a given market or on a specific target.

Specifically, what you want to see is evidence that:

1. There are multiple magazine titles focused on your market and/or proposed business idea. If there are no magazines targeting your market, that is a surefire warning sign that you may not have your market segmentation or problem statement correct.

2. You want to see evidence that the magazines targeting your area of interest are healthy. How often do they publish, what do they sell for, how many pages are in the latest issues, how are they supported (what is the subscription price and how much is it to advertise), what is their circulation, how long have they been publishing, has their format and topic been consistent over time?

3. You would like to see an active advertising section that shows evidence of other business owners within your market spending money on advertising, consistently. The presence of recurring advertising is one sign of a healthy market. Look at what they are selling for signs of what products are in demand.

Personally, I make it a habit to visit a large bookstore at least once a week to take note of new magazines, new issues, article patterns and advertising patterns in magazines within my markets.

Another approach is to research these magazines online. Here are a few resources that can help you perform this research online:

1. Publist - free media guide search, they require your contact info first. Good for researching titles, publishers frequency, etc...

http://www.publist.com

2. Magazines.com is a great (and massive) source for finding out rankings of magazines within given subject areas.

http://www.magazines.com

3. MediaFinder is a super online resource, but requires a fairly steep fee - $49/month, which may definitely be worth it for 30 days when you are researching new markets.

http://www.mediafinder.com

Finally, don't discount making it a habit to wander through your favorite large bookstore once a week to take note of magazine titles, health of the magazine (#pages, price of advertising and subscription, how long published, #subscribers, etc...)

Turn Your Knowledge Into High Profit, Hot Selling Infoproducts (Reports, Ebooks, Books, Seminars, Courses, etc...) Discover the Formula For Creating Your Own Infoproducts In This Free 7-part Formula Available Here: http://www.infoproductcreator.com/ebook/

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display"... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Using Business and Greeting Cards Effectively

Business cards and greeting cards almost go hand in hand... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More