The Real Marketing Genius

I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.

Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks.

He said: "The only true marketing genius is the customer".

What a succinct and powerful statement!

The truth of the matter is that no matter how much good advice or information or training we get in marketing, the only person's opinion that really matters is the customers. No matter how good the idea seems to be, if the customer doesn't respond then nothing else matters.

What's the moral?

Simple. You need to constantly stay in tune with your customers interests and desires and give them what they want, how they want it, when they want it. If they don't respond to a particular offer, you need to do your best to find out why (through follow-up surveys or any other method at your disposal).

If they do respond to an offer it's still a good idea to find out why. It may be for a different reason than you think.

We should all certainly continue to study marketing and listen to what the "experts" say, but we need to give just as much (or more) attention to what our customers are saying as well.

Learn More: Read an informative article about conducting consumer surveys here: Conducting Customer Surveys

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit:http://www.mortgagemarketingtips.com/



Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Marketing Without Ego

Our ego can get in the way of marketing our... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Quick and Instant Marketing Soup

Everything happens Quickly and Instantly on the Internet. In the... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.So... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

If you'd like to keep up-to-date,
please complete the form below and we'll put you on the mailing list
to receive our twice-yearly newsletter for supporters

* Your email address:
* choes your language: